Data Quality

Reliable customer data equals better business decisions

Reliable customer data equals better business decisions

When Lady Gaga and 87 Leigh Smith’s appear on your customer database, you know it’s time to take action. But how?One of our national retail clients was concerned that their multi-million dollar marketing spend wasn’t having the expected impact. Their database was...

A step toward Artificial Intelligence working for Australians

A step toward Artificial Intelligence working for Australians

Last month we wrote a piece titled ‘Reliable data – a core underpinning of Artificial Intelligence’. And back in September we wrote a short piece under the title ‘Will the Robodebt stouch help define AI down under?’ In recent weeks these two stories have come together...

Reliable data – a core underpinning of Artificial Intelligence

Reliable data – a core underpinning of Artificial Intelligence

Artificial Intelligence (AI) is possibly the hottest of hot topics at the moment, particularly when it comes to reliable data. ​What makes headlines is AI’s combination of wonderful potential applications; everything from curing cancer to driver-less cars, and a...

Why a business’s unique data is its most valuable asset

Why a business’s unique data is its most valuable asset

When Caesar’s Entertainment Group went into bankruptcy in 2015, creditors did not evaluate the luxurious business’s unique data (or the multiple properties and land the group owned) as the most valuable asset of the business. It was Caesar’s customer loyalty program...

Consumer Data Right: what does it mean for data in Australia?

Consumer Data Right: what does it mean for data in Australia?

On 1 August 2019, the Consumer Data Right Bill was passed by the Senate, effectively changing the Australian data landscape for the foreseeable future.The legislation amendment was a push by Prime Minister Scott Morrison to exert pressure on the banking sector by...